The Lego Enterprise History

The Profano company was founded in 1932 when Danish carpenter Ole Kirk Christiansen started making toys for a living. He battled to make payments in the absolute depths of the Great Depression, but the miniature prototypes he previously made of items like ironing boards and ladders had great potential seeing that children’s toys. He named the company Profano after two Danish text, leg and godt, that means “play very well. ”

In 1958, he invented the iconic lego brick with pipes inside that means it is interlock to lego parts. This revolutionary innovation totally changed the company and allowed it to increase at an unbelievable pace.

By the 1960s, Lego had widened its international reach and began making toys underneath license in North America with an arrangement with luggage company Samsonite. The business also started off selling collections with all the portions needed to build a certain model, and introduced dedicated themes which includes Space (with astronaut minifigures), Castle, Area (later renamed Profano City), and FabuLand.

In the early 1970s, Lego required a dramatic step forward with its introduction of Lego results that possessed movable arms and legs. The company as well began employing more plastic and adding larger prevents for younger kids, a sections called Duplo. In the eighties, Lego’s product sales grew at an extraordinary rate of ten percent annually, despite overall plaything industry sales growth slowing.

Today, Lego is a large global business with income of more than $5. eight billion and one of the most coveted brands in the world, https://lego-x.com/2019/10/30/today-lego-fan-tomorrow-it-architect-and-vdr-provider ranking best on Manufacturer Finance’s ‘Most Powerful Brand’ list in 2015. However it still seems less just like a ruthlessly business giant and more like an good old family good friend.